Senior Marketing and Events Executive
Join IMPOWER to lead inspiring events and creative marketing that showcase our impact and help improve public services for communities.
We usually respond within two weeks
Location: London
Salary: from £40,000 per annum + benefits
Reporting to: Head of Marketing and Communications
Working pattern: Hybrid working (est. 2-3 days per week in the central London office and/or on site)
Contract: Permanent, Full-time (40 hours per week)
About us
IMPOWER is the country’s largest independent management consultancy focussed exclusively on helping our public sector clients improve services for their local communities. We hold a profound belief in the innate value of public services; a better public sector is the cornerstone of a better society.
IMPOWER helps public service leaders produce lasting, positive change in complex systems. We exist because public services can be – and should be – improved. For us, improving public services is fundamentally about improving the lives of citizens. We have consistently demonstrated that performance can be improved and that this improved performance can be sustained, citizens’ lives made noticeably better and public services left more resilient to manage future challenges.
IMPOWER is ambitious and growing. We are seeking colleagues who are ready for challenge, growth and opportunity over the coming years as we build the blueprint for better public services..
About the role:
This role is key to supporting IMPOWER’s ambitious plans to grow its public impact and profile. It is part of a team of three in IMPOWER’s Marketing and Communications (Marcomms) team, alongside a head of the team and a senior digital marketing executive. The role has two parts of roughly equal weight across the year:
Events: You will manage our approach to conferences and external events, co-ordinating and leading activity across IMPOWER, liaising with suppliers and partners and ensuring that events are in line with our brand and campaigning objectives and delivering value for money.
Marketing and communications: You will also own a set of wider marketing responsibilities. Exact work will depend on the candidate’s strengths and skills and ongoing business requirements. It is likely to include leading on individual campaigns, developing IMPOWER’s visual and narrative identity and shaping the presentation of IMPOWER’s employer value proposition.
This is a great opportunity for someone looking to develop a range of marketing skills and is an exciting role for someone proactive, organised, detail-oriented, creative, and passionate about demonstrating IMPOWER’s public impact.
About you
We’d be very excited to speak with you if you have:
Essential
Strong organisational and time management skills with experience handling multiple projects.
Strong written and verbal communication skills with excellent attention to detail.
A proven ability to craft compelling stories about complex topics.
Desirable
3+ years’ experience in a marketing or events environment, preferably within professional services.
A bachelor’s degree in marketing, business or a related field.
Experience of marketing tools: CRM (ideally Dynamics), WordPress, Adobe Creative Suite, MS Office.
CIM/IDM qualifications in marketing, communications, PR, media or related fields.
You are also:
A team player with a proactive and positive approach who enjoys problem solving.
Someone with strong stakeholder skills, able to advise senior colleagues.
Someone who thrives in a varied and evolving role.
About the responsibilities
Your key responsibilities will include:
Event Management
External
Ensure events align with IMPOWER’s sales strategy and growth plan.
Act as project lead for major events and conferences from a sponsorship and exhibition lens, including stand concept development and design, liaising with stand builders and suppliers, and end-to-end coordination.
Work with internal senior stakeholders to create compelling speaking sessions and thought leadership opportunities, to maximise the value and impact of IMPOWER’s event presence.
Liaise with suppliers to ensure value for money and prompt sourcing of materials and act as point of contact for key partnerships.
Ensure that all IMPOWER attendees are clear on and execute required actions before, during and after events. Drive a process of continuous learning to improve execution and quality.
Internal / IMPOWER-led
Design and deliver IMPOWER-led events for external stakeholders, both online and in-person, working across the business to ensure these achieve company goals.
Provide advice and support to consultants on execution (including through our CRM), attendance, themes and content.
Wider marketing and communications activity
The Marcomms team works collaboratively to achieve its goals, with a number of shared responsibilities across the team, allocated according to capacity, capability and individual growth objectives. In your role you will be expected to lead aspects of the wider work that the team is delivering. Examples of this kind of work include:
Leading campaigns from start to finish, working with consultants to shape messages for different audiences.
Development and implementation of IMPOWER’s consultant-facing toolkit (templates, artefacts etc).
Providing Marcomms input and guidance (tone of voice, storytelling, quality control, design) on content created by consultants, for example individual blogs, case studies, newsletters and publications.
Ensuring that the processes and data in our CRM system are up to date.
Supporting the development and delivery of IMPOWER’s employer brand strategy
About our offer
Competitive salary, with a personal and company-based performance bonus
28 days annual leave (+ bank holidays), with buy/sell/rollover scheme
Pension scheme
Life assurance and Income Protection
Medical and Dental Insurance
Gym Subsidy contribution, including to online fitness subscriptions
Parent, guardian, and carer friendly policies
Regular training and development opportunities
Paid volunteer/CSR days
Regular team socials and celebrations (even virtual ones!)
About our commitment to Diversity and Inclusion
At IMPOWER, whilst we are committed to being an equal opportunities employer - our commitment to facilitating a safe, inclusive working environment doesn’t just stop at an Equality and Diversity Policy.
We are an organisation that is actively working towards anti-discrimination of any kind against race, gender, gender identity, sexuality, disability, age, religious belief, parental or carer commitments, marital status or civil partnership. We do this through our D&I strategy, constant review of our policies and procedures, via our recruitment processes, and training and development of our staff.
We have signed up to the Disability Confident scheme and we are committed to ensuring our application and interview processes are inclusive for all candidates. Please email Recruitment@impower.co.uk if you have any questions or require any adjustments.
- Department
- Business Services
- Location
- 29 Clerkenwell Rd
- Remote status
- Hybrid
29 Clerkenwell Rd
What we offer
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Being human
We are led by our values and by a desire to do the right thing. Our starting point is respect - for the people who work in public services, and the people who use them (including, of course, our own employees). -
Celebrating individual differences
We value all differences in our team, acknowledging different skills, experiences and motivations. -
Wellbeing
Wellbeing – employee wellbeing is a company priority and we treat it accordingly. We look out for each other, employees are encouraged to work flexibly to support their own wellbeing and any personal needs, be it caring responsibilities or even sports activities. We have Mental Health First Aiders across the business and provide a gym subsidy contribution (including for online fitness class subscriptions).
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Flexibility
We have parent, guardian, and carer friendly policies in place. -
Insurance
We provide private health, dental, life and income protection insurance. -
Socials
We are a social bunch! We like to get together regularly in project teams or as a whole company, whether for meals out or an activity. The strength of our social relationships at work have helped create and maintain a genuinely supportive company culture.
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Development opportunities
We offer regular training and development opportunities, and personal development is a key element of ‘People Friday’, held every month.
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Corporate social responsibility
All our staff can spend two days a year volunteering in support of causes or organisations that are important to them.
Company culture
We are determined to achieve positive impact and contribute to a better society – but also to be a good employer, so that our people can enjoy their work and fulfil their potential.
Here’s what some of our colleagues say:
- "People ACTUALLY care...about each other, about the public sector, about making a difference on a daily basis (it's not lip service it's true!)"
- "I came to IMPOWER straight from the public sector, and it feels like the company are equally as driven to deliver outcomes for citizens as colleagues in the public sector are"
- "There is a culture of high performance but with the support, trust and emphasis on personal development needed to thrive. There is a real focus on outcomes and client impact"
- "We're an intellectually curious, seriously friendly bunch...who aren't afraid to go against the grain to make a big positive impact on people's lives"
- "The culture is supportive, fun and mind-expanding. I feel respected by my managers and colleagues and empowered to think of new ways to meet client expectations"
About IMPOWER Consulting
IMPOWER is an award-winning independent consultancy focused exclusively on improving public services and tackling the most complex social problems.